Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Bicycling

Alissa Walker’s Pitch-Perfect Response to That Peloton Ad

“OK. FIrst ride. I’m a little nervous but… excited.” Capture via YouTube

Note: Metropolitan Shuttle, a leader in bus shuttle rentals, regularly sponsors coverage on Streetsblog San Francisco and Streetsblog Los Angeles. Unless noted in the story, Metropolitan Shuttle is not consulted for the content or editorial direction of the sponsored content.

The invaluable Alissa Walker - Urbanism Editor at Curbed - posted a must-watch response to the ridiculous Black-Mirror-esque Peloton ad that has been the subject of much ridicule in recent weeks. Watch and enjoy!

The Peloton ad has already been skewered on Saturday Night Live and by Aviation gin, but Walker has done a brilliant, positive turn - showcasing how bikes/bike-share can open cities up for many people.

In case readers missed the creepy source material, it is embedded below.

https://youtube.com/watch?v=pShKu2icEYw

On the question Walker's daughter asks at the end, "Where's the kids' bike-share?": one solution is visible in this success story from Hangzhou, China. Their massive bike-share system includes bikes with kid seats on the back - shown around 1:18.

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

South El Monte Celebrates Opening New Section of Merced Avenue Greenway

This is the first curb-level protected bikeway in the San Gabriel Valley

March 11, 2025

This Week In Livable Streets

Metro subway construction, Culver City Complete Streets, mega events, and more

March 10, 2025

Eyes on the Street: Santa Monica Bergamot Station First/Last Mile Construction

New protected bike lanes and crosswalks are open on 26th Street - more upgrades under construction

March 10, 2025
See all posts